Testimonial Story Strategy and 28 Day Playbook (w/ Coaching Add-on)
Why You Need This
These days everyone has a page of quotes and handful of tired testimonials on their website - these are table stakes, not differentiators. To stand out you have to go deeper - and that requires a testimonial story strategy.
Follow this guide to capture testimonial stories with meaning, purpose and scale. Use our step-by-step playbook (and 1-on-1 coaching) to get more stories you can use in marketing, recruiting, sales. fundraising and more.
1st Consulting Session Included — Every purchase includes a kickoff call to help you get started.
Add Additional Sessions — Let us customize your Playbook, create prompts, recommend campaigns, etc.
Access Materials: Notion.so or Google Drive.
Sample of What You Get:
- 28 Day Notion.so Playbook (Google Docs and Sheets also available on request).
- Up to 120 days of Email Q&A Support
- 104 Testimonial Story Use Cases and metrics connected to business goals.
- 200 Testimonial Campaign Ideas (for corporate and nonprofit).
- 74 Universal Campaign Ideas connected to holidays and other themes.
- 120 Ways to Request Testimonial stories
- 299 Testimonial Story Prompts Library organized by business goals
- 40+ Email Invitation Templates (for corporate + nonprofit) to boost response rates
- 30 Ways to Say Thanks to keep fans sharing more stories!
- Leadership Engagement Checklist to secure buy-in from managers and execs
- Campaign Timeline, Story Bank & Tracking Sheets to keep everything organized
- Promotion & Repurposing Planners to extend story impact across channels
- Ethical & Sensitive Storytelling Checklists to ensure integrity and respect
- …plus 10+ other practical tools and templates.
Bonus Discount
🎉 Some plans include discounts for GoodSeeker.com, a platform to build a testimonial storybank. (not required).
Support Guarantee
All sales of the playbook are final. However, if anything feels unclear, you get stuck, or simply want clarification just reach out to support@testimonialcoach.com. We commit to do our best to make sure you get value from your purchase.