Testimonial Strategy and Playbook (w/ Micro-Consulting Add-on)

Why You Need This

These days everyone has a page of quotes and handful of tired testimonials on their website. To stand out you have to go deeper - and that requires a testimonial story strategy.

Follow this guide to capture testimonial stories with meaning, purpose and scale. Use our step-by-step playbook (and 1-on-1 coaching) to get more stories you can use in marketing, recruiting, sales. fundraising and more.

Playbook +2hrs — Training on playbook, + 2 check-ins to keep you on track.

Playbook +4hrs — Training, campaign ideas, feedback, + 4 check-ins.

Playbook +6hrs — Training, campaign ideas, feedback, + 6 check-ins, and more!

Access Materials: Notion.so or Google Drive.

Sample of What You Get:

28 Day Notion.so Playbook (Google Docs and Sheets also available on request).
Up to 120 days of Email Q&A Support
104 Testimonial Story Use Cases and metrics connected to business goals.
200 Testimonial Campaign Ideas (for corporate and nonprofit).
74 Universal Campaign Ideas connected to holidays and other themes.
120 Ways to Request Testimonial stories
299 Testimonial Story Prompts Library organized by business goals
40+ Email Invitation Templates (for corporate + nonprofit) to boost response rates
30 Ways to Say Thanks to keep fans sharing more stories!
Leadership Engagement Checklist to secure buy-in from managers and execs
Campaign Timeline, Story Bank & Tracking Sheets to keep everything organized
Promotion & Repurposing Planners to extend story impact across channels
Ethical & Sensitive Storytelling Checklists to ensure integrity and respect
…plus 10+ other practical tools and templates.

Bonus Discount

🎉 Some plans include discounts for GoodSeeker.com, a platform to build a testimonial storybank. (not required).

Support Guarantee

All sales of the playbook are final. However, if anything feels unclear, you get stuck, or simply want clarification just reach out to support@testimonialcoach.com. We commit to do our best to make sure you get value from your purchase.

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